Caitlin Riesbeck, Creative Direction & Design
Patricia Dyer, Strategy & Copywriting
Vim & Co.
The goal for this project was to help the Four Fights Distillery brand break into the aged spirits market. We wanted to position the Bowers’ brand as premium and sophisticated in quality, but unassuming and inviting in personality. We designed a brand that would accommodate all future products in the Bowers’ Aged Spirits range and differentiate the product from the last three Four Fights Distillery products, which had a similar bottle shape and size.